BRAND STRATEGY & CREATIVE DIRECTION • KUWAIT
DESIRE
PRECEDES
DEMAND.
Social proof, reviews, funnels, retargeting – every one of them amplifies desire. None of them create it.
LED BY FAHAD AL SAHLI
Creative director and strategist
Kuwait · Working across the GCC and internationally
SELECTED WORK
Selected Work.
Cast the fraud and the fix as the same man.
Jarallah Medical — Stay Stashy
Pearling and hunting, not borrowed streetwear codes.
Open Season — Audacity As Birthright
Arabic identity as design, never as a lesson.
Boum — Beauty That Knows Where It Comes From
The daily cap became the proof, not the limit.
ADRPT — Attention With Value Attached
THE ARGUMENT
You are selling the object.
Twelve months of discounts, offers and influencer posts. A spend history, and nothing anyone wants.
They are buying the ideal.
Find what the category makes people feel. Find what they would rather feel instead. Build the brand at that distance.
CLIENTS
Brands And Institutions I’ve Worked With
WAYS TO BEGIN
Four Ways In.
Gulf Relevance Review
7–10 DAYS
Market-Entry Strategy
3–5 WEEKS
Creative Development
SCOPED
Tell me what you’re planning.
Send the platform, the campaign or the brief. Scope and fees are set out in the credentials deck, sent on request.